/* =====================================================
   NorthDownDirect — Design System
   "Warm Local Craft" — a fresh, editorial, human alternative
   to the old dark-tech look. One shared stylesheet for the
   whole site, so every page stays in sync automatically.
   ===================================================== */

:root{
  --bg:#faf5ee;
  --paper:#ffffff;
  --ink:#221d19;
  --ink-soft:#63594f;
  --ink-faint:#9a8f83;
  --line:#e8ddcd;
  --accent:#cf4f26;
  --accent-dark:#a83e1c;
  --accent-soft:#fbe3d3;
  --footer-bg:#211c18;
  --footer-ink:#f3ece2;
  --footer-line:rgba(255,255,255,0.1);
  --radius-sm:8px;
  --radius:14px;
  --radius-lg:22px;
  --shadow:0 10px 28px rgba(34,29,25,0.08);
  --shadow-lg:0 24px 60px rgba(34,29,25,0.14);
  --serif:'Fraunces',Georgia,serif;
  --sans:'Inter',-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,sans-serif;
}

*,*::before,*::after{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;overflow-x:hidden;}
body{
  font-family:var(--sans);
  background:var(--bg);
  color:var(--ink);
  line-height:1.65;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;height:auto;display:block;}
a{text-decoration:none;color:inherit;transition:all .2s ease;}
ul{list-style:none;}
::selection{background:var(--accent-soft);color:var(--accent-dark);}

.container,.section-inner{max-width:1180px;margin:0 auto;padding:0 24px;}

h1,h2,h3,h4{font-family:var(--serif);color:var(--ink);font-weight:600;letter-spacing:-0.02em;}
p{color:var(--ink-soft);}

/* ---------- NAV ---------- */
.nav-wrap{position:sticky;top:0;z-index:100;background:rgba(250,245,238,0.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line);padding:0;max-width:none;margin:0;}
.nav{max-width:1180px;margin:0 auto;display:flex;justify-content:space-between;align-items:center;padding:18px 24px;gap:20px;background:none;border:none;border-radius:0;}
.logo{font-family:var(--serif);font-size:1.45rem;font-weight:600;color:var(--ink);letter-spacing:-0.01em;}
.logo span{color:var(--accent);}
.nav-links{display:flex;align-items:center;gap:4px;flex-wrap:wrap;}
.nav-links a{color:var(--ink-soft);font-weight:500;font-size:0.92rem;padding:9px 14px;border-radius:999px;}
.nav-links a:hover{color:var(--ink);background:rgba(34,29,25,0.05);}
.nav-links .sep{display:none;}
.nav-links a.active{color:var(--accent-dark);background:var(--accent-soft);font-weight:600;}
.cta-nav,.nav .cta-nav{background:var(--accent)!important;color:#fff!important;padding:10px 20px!important;border-radius:999px!important;font-weight:600!important;font-size:0.92rem;margin-left:6px;box-shadow:none;}
.cta-nav:hover{background:var(--accent-dark)!important;transform:translateY(-1px);}
.nav-toggle{display:none;background:none;border:0;color:var(--ink);font-size:1.6rem;cursor:pointer;}
@media(max-width:768px){
  .nav{padding:14px 20px;position:relative;}
  .nav-toggle{display:block;}
  .nav-links{display:none;position:absolute;top:100%;left:0;right:0;background:var(--paper);border:1px solid var(--line);border-radius:0 0 16px 16px;padding:18px;flex-direction:column;align-items:stretch;gap:6px;box-shadow:var(--shadow-lg);}
  .nav.open .nav-links{display:flex;}
  .nav-links .cta-nav{margin-left:0;text-align:center;margin-top:6px;}
}

/* ---------- EYEBROW / BADGE LABELS ---------- */
.tag,.hero-badge,.section-tag,.section-label,.pill-badge,.tier-label{
  display:inline-flex;align-items:center;gap:8px;
  font-family:var(--sans);font-size:0.78rem;font-weight:700;
  letter-spacing:0.08em;text-transform:uppercase;color:var(--accent-dark);
  background:none;border:none;padding:0;margin-bottom:16px;
}
.tag::before,.hero-badge::before,.section-tag::before,.section-label::before{content:"";display:inline-block;width:20px;height:2px;background:var(--accent);}

/* ---------- HERO ---------- */
.hero{padding:64px 24px 72px;background:var(--bg);}
.hero-inner{max-width:900px;margin:0 auto;}
.hero h1{font-size:clamp(2.4rem,5.5vw,3.8rem);line-height:1.08;letter-spacing:-0.02em;margin-bottom:22px;font-weight:600;}
.hero h1 span,.hero h1 em{font-style:italic;color:var(--accent);font-weight:600;}
.hero p,.hero-sub{font-family:var(--sans);font-size:1.15rem;line-height:1.75;color:var(--ink-soft);max-width:640px;margin-bottom:32px;}
.hero-actions{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:8px;}
.tickline{font-size:0.85rem;color:var(--ink-faint);margin-top:18px;}
.stats{display:grid;grid-template-columns:repeat(4,1fr);max-width:900px;margin:48px auto 0;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);}
.stat{padding:22px 16px;text-align:center;border-right:1px solid var(--line);}
.stat:last-child{border-right:none;}
.stat strong{display:block;font-family:var(--serif);font-size:1.6rem;color:var(--ink);}
.stat span{display:block;font-size:0.78rem;color:var(--ink-faint);margin-top:4px;}

/* ---------- BUTTONS ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;padding:14px 26px;border-radius:999px;font-weight:600;font-size:0.95rem;cursor:pointer;border:none;text-decoration:none;font-family:var(--sans);transition:all .2s ease;}
.btn-primary,.send-btn{background:var(--accent);color:#fff;box-shadow:var(--shadow);}
.btn-primary:hover,.send-btn:hover{background:var(--accent-dark);transform:translateY(-2px);}
.btn-outline{background:var(--paper);color:var(--ink);border:1.5px solid var(--line);}
.btn-outline:hover{border-color:var(--accent);color:var(--accent-dark);transform:translateY(-2px);}
.btn-full,.send-btn{width:100%;}
.btn-inline{padding:13px 22px;}
.send-btn{border:none;padding:16px;font-size:1rem;}

/* ---------- SECTION WRAPPERS ---------- */
.intro-section,.services-section,.why-section,.info-section,.contact-section,.hosting-section,.packages-section,.split-section,section{padding:76px 0;}
.intro-section,.why-section{background:var(--paper);border-top:1px solid var(--line);border-bottom:1px solid var(--line);}
.section-heading{text-align:center;margin-bottom:52px;}
.section-heading .section-tag,.section-heading .section-label{justify-content:center;}
.section-heading h2{font-size:clamp(1.9rem,3.2vw,2.5rem);margin-bottom:12px;}
.section-heading p{max-width:600px;margin:0 auto;font-size:1.02rem;}
h2{font-size:clamp(1.9rem,3.2vw,2.5rem);margin-bottom:14px;}
h3{font-family:var(--serif);font-size:1.25rem;margin-bottom:8px;color:var(--ink);}

/* ---------- GRIDS ---------- */
.content-grid,.services-grid,.why-grid,.info-grid,.packages-grid,.problem-grid,.hosting-grid,.intro-grid,.split{display:grid;gap:26px;}
.services-grid,.why-grid.three,.info-grid.three{grid-template-columns:repeat(3,1fr);}
.why-grid,.info-grid,.content-grid,.problem-grid{grid-template-columns:repeat(2,1fr);}
.intro-grid,.split{grid-template-columns:1.05fr 0.95fr;align-items:center;}
.hosting-grid,.packages-grid{grid-template-columns:repeat(auto-fit,minmax(230px,1fr));}
@media(max-width:900px){
  .services-grid,.why-grid,.info-grid,.content-grid,.problem-grid,.why-grid.three,.info-grid.three,.intro-grid,.split{grid-template-columns:1fr;}
}

/* ---------- CARDS ---------- */
.service-card,.why-card,.info-card,.package,.intro-card-preview{
  background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);
  padding:32px 28px;box-shadow:var(--shadow);transition:transform .2s ease,box-shadow .2s ease;
}
.service-card:hover,.info-card:hover,.package:hover{transform:translateY(-4px);box-shadow:var(--shadow-lg);}
.service-icon{width:48px;height:48px;border-radius:12px;background:var(--accent-soft);display:flex;align-items:center;justify-content:center;font-size:1.3rem;margin-bottom:20px;}
.service-link{font-weight:600;color:var(--accent-dark);font-size:0.92rem;display:inline-flex;align-items:center;gap:6px;margin-top:6px;}
.service-link:hover{gap:10px;}
.why-card h4{font-family:var(--serif);font-size:1.1rem;margin-bottom:8px;color:var(--ink);}
.why-card p,.info-card p{font-size:0.95rem;}

/* ---------- PRICING PACKAGES ---------- */
.package{position:relative;display:flex;flex-direction:column;text-align:center;}
.package.recommended{border-color:var(--accent);box-shadow:var(--shadow-lg);}
.badge{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--accent);color:#fff;font-size:0.7rem;font-weight:700;letter-spacing:0.06em;text-transform:uppercase;padding:6px 16px;border-radius:999px;}
.tier-label{margin-bottom:6px;}
.package h3{margin-bottom:10px;}
.blurb{color:var(--ink-soft);font-size:0.92rem;margin-bottom:18px;}
.price-row{display:flex;flex-direction:column;align-items:center;margin-bottom:4px;}
.setup{font-family:var(--serif);font-size:2.1rem;color:var(--ink);}
.setup-label{font-size:0.8rem;color:var(--ink-faint);}
.divider{height:1px;background:var(--line);margin:18px 0;}
.features{text-align:left;margin-bottom:22px;}
.features li{position:relative;padding-left:22px;margin-bottom:9px;font-size:0.9rem;color:var(--ink-soft);}
.features li::before{content:"✓";position:absolute;left:0;color:var(--accent);font-weight:700;}
.stripe-note{font-size:0.78rem;color:var(--ink-faint);margin-top:10px;}

/* ---------- FAQ ---------- */
.faq-item{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);margin-bottom:10px;overflow:hidden;}
.faq-item summary{padding:18px 22px;font-weight:600;font-family:var(--sans);cursor:pointer;list-style:none;display:flex;justify-content:space-between;color:var(--ink);font-size:0.95rem;}
.faq-item summary::-webkit-details-marker{display:none;}
.faq-item summary::after{content:'+';color:var(--accent);font-size:1.2rem;}
.faq-item[open] summary::after{content:'\2212';}
.faq-item p{padding:0 22px 18px;font-size:0.93rem;}

/* ---------- BREADCRUMB / STEPS ---------- */
.breadcrumb{font-size:0.82rem;color:var(--ink-faint);margin-bottom:18px;}
.breadcrumb a{color:var(--ink-faint);}
.seo-steps{display:flex;flex-direction:column;gap:14px;margin-top:22px;}
.seo-step{display:flex;gap:18px;padding:20px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);}
.step-num{width:36px;height:36px;border-radius:50%;background:var(--accent);color:#fff;font-family:var(--serif);font-weight:700;font-size:0.95rem;display:flex;align-items:center;justify-content:center;flex-shrink:0;}

/* ---------- MOCK / VISUAL PREVIEW ---------- */
.mock,.visual-box,.intro-card-preview{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);padding:36px;box-shadow:var(--shadow-lg);}
.mock-label{font-size:0.75rem;letter-spacing:0.08em;color:var(--ink-faint);text-transform:uppercase;margin-bottom:10px;}
.mock h3{margin-bottom:14px;}
.tap{display:inline-block;background:var(--accent-soft);color:var(--accent-dark);font-weight:700;font-size:0.85rem;padding:12px 18px;border-radius:var(--radius-sm);margin:10px 0;}
.mock-foot{font-size:0.78rem;color:var(--ink-faint);margin-top:14px;}
.visual,.vert-preview-wrap{display:flex;justify-content:center;}
.vert-img{border-radius:var(--radius);box-shadow:var(--shadow-lg);}

/* ---------- CTA BAND ---------- */
.cta-band{background:var(--ink);color:var(--footer-ink);border-radius:var(--radius-lg);padding:52px;text-align:center;margin:60px auto;max-width:800px;}
.cta-band h2{color:#fff;}
.cta-band p{color:rgba(255,255,255,0.7);max-width:560px;margin:0 auto 26px;}

/* ---------- CONTACT FORM ---------- */
.contact-box{max-width:680px;margin:0 auto;}
.contact-header{text-align:center;margin-bottom:30px;}
.contact-form{display:flex;flex-direction:column;gap:14px;}
.contact-form input,.contact-form textarea,.contact-form select{
  padding:15px 16px;border-radius:var(--radius-sm);border:1.5px solid var(--line);
  background:var(--paper);color:var(--ink);font-size:0.95rem;font-family:var(--sans);
}
.contact-form input:focus,.contact-form select:focus,.contact-form textarea:focus{outline:none;border-color:var(--accent);}
.contact-form select{color:var(--ink);}
.contact-alt{text-align:center;margin-top:24px;display:flex;justify-content:center;gap:14px;flex-wrap:wrap;}

/* ---------- FOOTER ---------- */
footer,.footer{background:var(--footer-bg);color:var(--footer-ink);padding:64px 0 28px;border-top:none;}
.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1.2fr;gap:36px;margin-bottom:36px;}
.footer h4,footer h4{font-family:var(--serif);margin-bottom:14px;color:#fff;font-size:1rem;font-weight:600;}
.footer p,.footer a,footer p,footer a{color:rgba(243,236,226,0.65);font-size:0.9rem;line-height:1.8;}
.footer a:hover,footer a:hover{color:var(--accent);}
.footer .logo,footer .logo{color:#fff;}
.footer .logo span,footer .logo span{color:var(--accent);}
.footer-bottom{padding-top:22px;border-top:1px solid var(--footer-line);font-size:0.82rem;color:rgba(243,236,226,0.45);text-align:center;}
.footer-bottom a{color:rgba(243,236,226,0.65);}
.footer-brand p{margin-top:8px;}
.footer-col a{display:block;margin-bottom:7px;}
@media(max-width:900px){.footer-grid{grid-template-columns:1fr 1fr;}}
@media(max-width:600px){.footer-grid{grid-template-columns:1fr;}}

/* ---------- WHATSAPP FLOAT ---------- */
.whatsapp-float{position:fixed;right:22px;bottom:22px;z-index:99;background:#25d366;color:#fff;font-weight:700;font-size:0.88rem;padding:12px 20px;border-radius:999px;box-shadow:var(--shadow-lg);display:flex;align-items:center;gap:8px;}
.whatsapp-float:hover{transform:translateY(-3px);}

/* ---------- LEGAL / PRIVACY PAGE ---------- */
.legal{max-width:760px;margin:0 auto;padding:64px 24px 100px;}
.legal h1{font-size:2.3rem;margin-bottom:6px;}
.legal .updated{color:var(--ink-faint);font-size:0.9rem;margin-bottom:32px;font-family:var(--sans);}
.legal h2{font-size:1.35rem;margin:38px 0 12px;color:var(--accent-dark);}
.legal h2:first-of-type{margin-top:0;}
.legal h3{font-size:1.02rem;margin:20px 0 8px;font-family:var(--sans);font-weight:700;}
.legal p{line-height:1.8;margin-bottom:13px;}
.legal ul{margin:0 0 14px 1.3rem;list-style:disc;}
.legal li{margin-bottom:7px;color:var(--ink-soft);}
.legal a{color:var(--accent-dark);text-decoration:underline;}
.legal .notice{background:var(--accent-soft);border:1px solid var(--line);border-radius:var(--radius);padding:16px 20px;margin-bottom:28px;font-size:0.92rem;}

/* ---------- MISC ---------- */
.problem{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:24px;}
.spec-list li{padding:6px 0;border-bottom:1px solid var(--line);font-size:0.92rem;color:var(--ink-soft);}
.disabled{opacity:0.5;pointer-events:none;}
.frontpage-intro p{font-size:1.05rem;color:var(--ink-soft);max-width:640px;}
.frontpage-intro .intro-content{text-align:center;}
.frontpage-intro .intro-features{width:fit-content;margin:20px auto;text-align:left;}
.intro-features{display:flex;flex-direction:column;gap:12px;margin:20px 0;}
.intro-features li{position:relative;padding-left:26px;color:var(--ink-soft);font-weight:500;}
.intro-features li::before{content:"✓";position:absolute;left:0;color:var(--accent);font-weight:700;}

@media(max-width:600px){
  .stats{grid-template-columns:repeat(2,1fr);}
  .stat{border-right:none;border-bottom:1px solid var(--line);}
  .stat:nth-child(2n){border-right:none;}
  .stat:nth-last-child(-n+2){border-bottom:none;}
}
@media(max-width:768px){
  .hero{padding:44px 20px 56px;}
  section,.intro-section,.services-section,.why-section,.info-section,.contact-section,.hosting-section,.packages-section,.split-section{padding:52px 0;}
  .cta-band{padding:36px 24px;margin:40px 16px;}
}

/* =====================================================
   Additions 26 Sept 2026: trust, zones, category board,
   reviews, steps, industries
   ===================================================== */
mark.fill{background:#fff200;color:#000;font-weight:700;padding:1px 5px;border-radius:4px;font-family:var(--sans);font-size:0.9em;}
.social-links{display:flex;gap:14px;flex-wrap:wrap;margin-top:14px;}
.social-links a{font-weight:600;}

/* Meet the owner */
.person{display:grid;grid-template-columns:260px 1fr;gap:40px;align-items:center;max-width:920px;margin:0 auto;}
.person-photo{width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:var(--radius-lg);box-shadow:var(--shadow-lg);background:var(--accent-soft);}
.person h2{margin-bottom:10px;}
.person p{margin-bottom:12px;}
.person-sign{font-family:var(--serif);font-style:italic;color:var(--accent-dark);font-size:1.15rem;}
@media(max-width:760px){.person{grid-template-columns:1fr;gap:24px;}.person-photo{max-width:260px;margin:0 auto;}}

/* Reviews */
.review-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.review-card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:26px;box-shadow:var(--shadow);}
.review-stars{color:#e8a317;letter-spacing:2px;margin-bottom:10px;}
.review-card blockquote{font-family:var(--serif);font-size:1.05rem;color:var(--ink);margin-bottom:14px;line-height:1.5;}
.review-who{font-size:0.85rem;color:var(--ink-faint);font-weight:600;}
.center-link{text-align:center;margin-top:30px;}
@media(max-width:900px){.review-grid{grid-template-columns:1fr;}}

/* Steps */
.steps-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;}
.step{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:26px 22px;}
.step .step-num{margin-bottom:14px;}
.step h3{font-size:1.1rem;}
.step p{font-size:0.92rem;}
@media(max-width:900px){.steps-grid{grid-template-columns:1fr 1fr;}}
@media(max-width:560px){.steps-grid{grid-template-columns:1fr;}}

/* Zone table */
.table-wrap{overflow-x:auto;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);}
.zone-table{width:100%;border-collapse:collapse;font-size:0.95rem;min-width:520px;}
.zone-table th,.zone-table td{padding:14px 18px;text-align:left;border-bottom:1px solid var(--line);}
.zone-table th{font-size:0.78rem;letter-spacing:0.06em;text-transform:uppercase;color:var(--ink-faint);background:#fdfaf5;}
.zone-table tr:last-child td{border-bottom:none;}
.zone-table td strong{font-family:var(--serif);font-size:1.05rem;}
.table-note{font-size:0.85rem;color:var(--ink-faint);margin-top:12px;text-align:center;}

/* Category board */
.cat-board{display:grid;grid-template-columns:repeat(auto-fill,minmax(210px,1fr));gap:10px;max-width:960px;margin:0 auto;}
.cat{display:flex;justify-content:space-between;align-items:center;gap:10px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-sm);padding:12px 16px;font-size:0.92rem;font-weight:600;}
.cat span{font-size:0.72rem;font-weight:700;letter-spacing:0.05em;text-transform:uppercase;padding:4px 10px;border-radius:999px;white-space:nowrap;}
.cat.open span{background:#dff3e4;color:#1d6b35;}
.cat.taken{opacity:0.6;}
.cat.taken span{background:#eee6da;color:var(--ink-faint);}
.cat.reserved span{background:#fff1c9;color:#8a6200;}
.person.nophoto{grid-template-columns:1fr;max-width:760px;}

/* Callout / guarantee */
.callout{max-width:820px;margin:0 auto;background:var(--accent-soft);border:1px solid #f3c9ae;border-radius:var(--radius-lg);padding:34px 36px;}
.callout h3{font-size:1.4rem;margin-bottom:8px;}
.callout p{color:var(--ink);}

/* Package extras */
.bestfor{font-size:0.8rem;font-weight:700;color:var(--accent-dark);background:var(--accent-soft);border-radius:999px;padding:5px 12px;display:inline-block;margin:0 auto 14px;}
.bundle-note{max-width:820px;margin:34px auto 0;text-align:center;font-size:0.95rem;}

/* Industry blocks */
.industry{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-lg);padding:34px;margin-bottom:24px;box-shadow:var(--shadow);scroll-margin-top:90px;}
.industry h2{font-size:1.7rem;margin-bottom:8px;}
.industry .fit{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:18px;}
.industry .fit div{background:var(--bg);border-radius:var(--radius);padding:20px;}
.industry .fit h4{font-family:var(--sans);font-size:0.8rem;letter-spacing:0.06em;text-transform:uppercase;color:var(--accent-dark);margin-bottom:8px;}
.industry .fit p{font-size:0.93rem;}
.industry .pick{margin-top:16px;font-size:0.92rem;font-weight:600;color:var(--ink);}
.jump{display:flex;flex-wrap:wrap;gap:8px;justify-content:center;margin-bottom:40px;}
.jump a{background:var(--paper);border:1px solid var(--line);border-radius:999px;padding:8px 16px;font-size:0.88rem;font-weight:600;color:var(--ink-soft);}
.jump a:hover{border-color:var(--accent);color:var(--accent-dark);}
@media(max-width:760px){.industry{padding:24px;}.industry .fit{grid-template-columns:1fr;}}

/* Photo placeholder frame */
.photo-frame{border-radius:var(--radius-lg);overflow:hidden;box-shadow:var(--shadow-lg);background:var(--accent-soft);}
.photo-frame img{width:100%;height:auto;}
.photo-cap{font-size:0.82rem;color:var(--ink-faint);text-align:center;margin-top:10px;}

.services-grid.two{grid-template-columns:repeat(2,1fr);}
@media(max-width:900px){.services-grid.two{grid-template-columns:1fr;}}

/* =====================================================
   Additions 3 Oct 2026: homepage product split, journey,
   next steps. Only used by the homepage.
   ===================================================== */
:root{--rc:#1f5fbf;--rc-dark:#174a96;--rc-soft:#e4eefc;}
.hero.hero-home{padding-bottom:36px;}
#products{padding-top:48px;}
.product-split + .stats{margin-top:40px;}
.hero p.hero-note{font-size:0.95rem;margin:16px 0 0;color:var(--ink-soft);}
.hero p.hero-note strong{color:var(--ink);}

/* Two product panels */
.product-split{display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:stretch;}
.product{background:var(--paper);border:1px solid var(--line);border-top:6px solid var(--accent);border-radius:var(--radius-lg);box-shadow:var(--shadow);display:flex;flex-direction:column;overflow:hidden;}
.product.review{border-top-color:var(--rc);}
.product-visual{position:relative;height:350px;display:flex;align-items:center;justify-content:center;background:var(--accent-soft);padding:70px 26px 24px;}
.product.review .product-visual{background:var(--rc-soft);}
.product-visual img{max-height:100%;width:auto;max-width:100%;object-fit:contain;border-radius:10px;box-shadow:var(--shadow-lg);}
.product-chip{position:absolute;top:16px;left:16px;z-index:1;display:inline-flex;align-items:center;gap:8px;background:var(--accent);color:#fff;font-weight:800;font-size:0.78rem;letter-spacing:0.07em;text-transform:uppercase;padding:9px 16px;border-radius:999px;box-shadow:var(--shadow);}
.product.review .product-chip{background:var(--rc);}
.chip-icon{width:17px;height:17px;flex:0 0 auto;}
.product-body{padding:28px 28px 30px;display:flex;flex-direction:column;flex:1;}
.product-body h3{font-size:1.6rem;line-height:1.15;margin-bottom:6px;}
.product-strap{font-size:0.8rem;font-weight:800;letter-spacing:0.07em;text-transform:uppercase;color:var(--accent-dark);margin-bottom:12px;}
.product.review .product-strap{color:var(--rc);}
.product-lead{font-family:var(--serif);font-size:1.25rem;line-height:1.35;color:var(--ink);margin-bottom:18px;}

/* Little "who goes where" diagram */
.flow{display:flex;align-items:flex-start;justify-content:space-between;gap:4px;background:var(--bg);border:1px solid var(--line);border-radius:var(--radius);padding:16px 12px;margin-bottom:20px;}
.flow-node{display:flex;flex-direction:column;align-items:center;gap:7px;text-align:center;flex:1;font-size:0.78rem;font-weight:700;color:var(--ink);line-height:1.25;}
.flow-icon{width:46px;height:46px;border-radius:50%;background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;}
.product.review .flow-icon{background:var(--rc);}
.flow-icon svg{width:23px;height:23px;}
.flow-arrow{color:var(--ink-faint);font-size:1.4rem;font-weight:700;line-height:46px;flex:0 0 auto;}

.product-points{display:flex;flex-direction:column;gap:9px;margin-bottom:22px;}
.product-points li{position:relative;padding-left:24px;font-size:0.95rem;line-height:1.5;color:var(--ink-soft);}
.product-points li::before{content:"\2713";position:absolute;left:0;color:var(--accent);font-weight:800;}
.product.review .product-points li::before{color:var(--rc);}
.product-for{font-size:0.88rem;color:var(--ink-soft);margin-bottom:20px;}
.product-for strong{color:var(--ink);}
.product-foot{margin-top:auto;border-top:1px solid var(--line);padding-top:20px;}
.product-price{font-family:var(--serif);font-size:1.8rem;line-height:1.1;color:var(--ink);}
.product-price small{font-family:var(--sans);font-size:0.88rem;color:var(--ink-faint);font-weight:500;margin-left:4px;}
.product-note{font-size:0.85rem;color:var(--ink-soft);margin-top:6px;}
.product-actions{display:flex;flex-direction:column;gap:12px;margin-top:16px;}
.btn-blue{background:var(--rc);color:#fff;box-shadow:var(--shadow);}
.btn-blue:hover{background:var(--rc-dark);transform:translateY(-2px);}
.product-link{text-align:center;font-weight:600;font-size:0.92rem;color:var(--accent-dark);}
.product-link:hover{text-decoration:underline;}
.product.review .product-link{color:var(--rc);}
.product-split-note{text-align:center;margin-top:26px;font-size:0.95rem;}
@media(max-width:900px){
  .product-split{grid-template-columns:1fr;}
  .product-visual{height:330px;}
}
@media(max-width:480px){
  .product-body{padding:24px 20px 26px;}
  .product-body h3{font-size:1.45rem;}
  .flow-node{font-size:0.72rem;}
  .flow-icon{width:40px;height:40px;}
  .flow-icon svg{width:20px;height:20px;}
  .flow-arrow{line-height:40px;font-size:1.2rem;}
}

/* Get found, get customers, get reviews */
.journey{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:12px;align-items:stretch;}
.journey-step{background:var(--paper);border:1px solid var(--line);border-top:5px solid var(--ink);border-radius:var(--radius);padding:24px 22px;box-shadow:var(--shadow);}
.journey-step.s1{border-top-color:var(--accent);}
.journey-step.s3{border-top-color:var(--rc);}
.journey-kicker{font-size:0.75rem;font-weight:800;letter-spacing:0.08em;text-transform:uppercase;color:var(--ink-faint);margin-bottom:6px;}
.journey-step h3{font-size:1.45rem;margin-bottom:8px;}
.journey-step p{font-size:0.95rem;}
.journey-tool{margin-top:12px;font-size:0.85rem;font-weight:700;color:var(--accent-dark);}
.journey-step.s3 .journey-tool{color:var(--rc);}
.journey-step.s2 .journey-tool{color:var(--ink-soft);}
.journey-arrow{align-self:center;font-size:1.9rem;font-weight:700;color:var(--ink-faint);}
@media(max-width:900px){
  .journey{grid-template-columns:1fr;gap:8px;}
  .journey-arrow{justify-self:center;transform:rotate(90deg);line-height:1;}
}
.free-badge{display:inline-block;background:var(--accent);color:#fff;font-size:0.72rem;font-weight:800;letter-spacing:0.08em;text-transform:uppercase;padding:5px 13px;border-radius:999px;margin-bottom:12px;}
.journey-bonus{margin-top:34px;text-align:center;}
.journey-bonus .btn{margin-top:18px;}

/* Three-step "what happens next" row */
.steps-grid.three{grid-template-columns:repeat(3,1fr);}
@media(max-width:900px){.steps-grid.three{grid-template-columns:1fr;}}
.next-steps{max-width:960px;margin:0 auto 44px;}
.next-steps .section-heading{margin-bottom:28px;}

/* Six-item nav: tighter links on desktop, hamburger menu on tablets */
@media(min-width:1091px) and (max-width:1180px){
  .nav-links a{padding:9px 10px;font-size:0.88rem;}
  .logo{font-size:1.3rem;}
}
@media(min-width:1181px){
  .nav-links a{padding:9px 11px;}
}
@media(min-width:769px) and (max-width:1090px){
  .nav{padding:14px 20px;position:relative;}
  .nav-toggle{display:block;}
  .nav-links{display:none;position:absolute;top:100%;left:0;right:0;background:var(--paper);border:1px solid var(--line);border-radius:0 0 16px 16px;padding:18px;flex-direction:column;align-items:stretch;gap:6px;box-shadow:var(--shadow-lg);}
  .nav.open .nav-links{display:flex;}
  .nav-links .cta-nav{margin-left:0;text-align:center;margin-top:6px;}
}

/* Anchor jumps clear the sticky nav */
#products,#how-it-works,#contact{scroll-margin-top:24px;}